FredericMartin - Blognotes 2.0

What is cloud computing?

Cloud computing is a strong buzzword right now. What is behind? this brilliant video explains it in simple words.

Twitter in plain English

Already presented Commoncraft in previous posts. they have cool videos to explain web 2.0 concepts in easy words. This one is on Twitter. A must see if you are not familiar with Twitter yet.

Online notebook for self management

Springpad is a nice online notebook which allows to easily manage contacts, notes, lists and calendars. the Ajax interface is very clear and offers a tremendous design. This tool will satisfy most people for a personal usage.

At last France has a magazine for web professionals and bloggers

I´ve been waiting for this for a long time ... a French magazine dedicated to the advanced web for web professionals and bloggers. Surprisingly, there was no such thing (at least, not that I know). Unlike, Germany has had a couple of interesting magazines for quite a long time, including the excellent Web Selling which I strongly recommend to my German readers.

Is your marketing dpt confused about web2.0? Read this

    (via ShopTalk and HarvardBusinessOnline)  A new interesting publication on web 2.0 and its impacts on companies. In their own words: "Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry--and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity..."

Dear Marketers, just forget about the stupid Consumers

I like this picture very much (via Webilus). It symbolizes the old perception of mass marketing on the left and the new perception of the world 2.0 on the right . Through the live web, everybody tends to be involved both in the purchase as a unique person and in the economy production process. The concept of consumer is weakening and is transferring to the old notion of customer (with the new web and social software, I can treat any single person in a unique way) and to the new concept of prosumer [with the new web, anybody can at the same time define and consume what is needed]. It means for marketers, they should start changing their unilateral vision and address each of those dimensions appropriately: consumers are actually single customers, users, producers, participants to the brand and product definition and members of communities. A true conversation is needed (conversational marketing) where marketers interact 1:1, learn from people [customer listening / some people at Sony America created the nice word "Listenomics"], create something with them and in the end have the opportunity to sell something. With the two-way web and the proliferation of excellent platforms including blogs with comments, communities, microblogging, buzz analytics and watch tools, this new marketing has become a reality and the best companies are now far ahead ... and most companies far too late. To adapt to the new conversational world 2.0, the "only" things marketers should do is change their mindset, accept the new rules of the marketing game and upgrade their knowledge rapidly and constantly by reading a lot from advanced marketing specialists in online communities and blogs (books being too rapidly obsolete). The implementation is the most difficult part, especially in Europe where many brands claim to be innovative but where their top executives are actually too conservative [they grew up with Philip Kottler, many of them stick to it and know better than the new generation of marketers since it always worked that way, so why shouldn´t it work like this in the 21st century?] or self-protecting to lead the change properly. It means for marketers a tough job to influence their top management through strong argumentation and appropriate behavior [which should not be too political to avoid dilution; this would lead to burry your company and yourself with it. Innovative marketing management is the only way to survive]. An appropriate way to carry the marketing revolution and change marketing processes is probably  through best case practices: start something small but strong and enlarge the circle.

The Social Platform War in one brilliant chart

Who´s really getting what is going on in the crazy battle for the most influential social platform? This "Starwar" chart is a brilliant overview of the social platform war led by the three Internet giants Google, Facebook and MySpace. The sizes suggest the audience of each service. Some interesting presentations on social platforms are included at the end of the slideshow.

| View | Upload your own

We dont like Olivier Martinez - Black Thursday for Bloggers

A Paris court ruled on Thursday that user-generated website Fuzz had violated French actor Olivier Martinez privacy by hosting a link to a report about him. The court ruled that fuzz.fr made an "editorial" decision to link to a story on a gossip news site about French actor Olivier Martinez and his relationship with singer Kylie Minogue - and was therefore responsible for its content. For your information, Fuzz.fr is a Digg-like user-generated news portal and has been closed since then. Its founder, top blogger Eric Dupin of Presse Citron has been charged. The French "blogosphere" reacted massively against the decision as you can see in this video (a nice snowball is on its way). I also feel this decision is absurd and this is a real threat against web 2.0 entrepreneurship and open communication by the masses through blogging. J´aime pas Olivier Martinez.

My Map of web 2.0 services (Beta)

I started a map of web 2.0 services with mind42.com. I will upgrade this map permanently. The result is shown below as a dynamic object which is updated automatically and reflects my changes on mind42.com. Click on the second button to start. You can manipulate the object to navigate through the branches, open/close and resize with the loop. Each branch leads to my preferred services with  a direct url link. The map can also be viewed in full size here.

Winning with the Enterprise 2.0

  Don Tapscott, a co-author of Wikinomics and CEO of New Paradigm, has an interesting presentation on Slideshare in which he shares key-topics of his book. Other related presentations are attached at the end of the slideshow.

| View | Upload your own