FredericMartin - Blognotes 2.0

Nokia predicts "Circular Entertainment" boom

  Nokia´s VP of multimedia commented the results of a study they carried out through the Future Laboratory, an online platform which collects feedbacks from trendsetters in seventeen countries. He predicts the quick development of a new phenomenon he calls "Circular Entertainment": a process in which end users create the multimedia content, pass to their peers who upgrade and forward to the next guys and so on. This is the idea that trendsetters don´t only create and share but remix and mashup the content. Nokia´s prediction is that 25% of entertainment by 2012 will be created and consumed within peer communities. Interesting in this story is not so much the trend and the figure but the fact that Nokia consolidates its credibility and opinion leadership through a permanent conversation with their advanced consumers by leveraging the online social platforms. An interesting benchmark for other brands. Via Web 2.0 Journal.

Crowdsourcing: milk the masses for inspiration

In previous posts, I mentioned some online services where brands invite online people to generate creative ideas for their communication. This is an interesting example of crowdsourcing. The idea behind crowsourcing is to utilise the power of online masses. Business Week had interesting articles on crowdsourcing here and here. I found another interesting example of crowdsourcing which is called CrowdSpirit: in that community, people propose ideas of electronic products for the industry to develop. I read somewhere else that some pharmaceutical companies let online students develop new molecules in record times. If you have some details on that or other interesting examples of crowdsourcing, please feel free to add your comments here.

Do you have good advert ideas for those brands?

 
I posted on the French advertising platform Blogbang few days ago. BootB is another crowdsource service which connects brands to the online creative talents. Brands put a brief and allocate a budget. Creatives propose some ideas in the hope of getting a nice reward which can amount 5 digits USD. Current briefs come from  famous brands like Auchan, Ferrero, Lego and Peugeot for big projects which are disclosed here to the whole world.

Innovative French Ad Community

Blogbang is a French advertising platform of a new kind. This community liaises advertisers, creatives and bloggers. Brands can leave a briefing, registered creatives make their own advert out of it and bloggers can pick up the ones they like and embed on their blog; they get a pay-per-click retribution. French giant Publicis is behind this innovative platform. This kind of model will surely develop rapidly as bloggers get more and more influence against traditional media.

3D Consumer Generated Product Design

 French communication giant Publicis and 3D software maker Dassault Systems have just launched 3DSwym (3D see what you mean), a joint-venture which will offer 3D online solutions. Using their platforms, the so called "prosumers" will be part of the manufacturers value chain, where they contribute to designing future products.