Keeping and developing a high level of expertise in areas such as marketing, management and digital technologies is a challenging exercise: those areas are moving fast, information channels are exploding with good and bad stuff, whom and what should you follow, where should you focus? Without any consistent approach, you´re rapidly lost in the digital age and you might lose to other people who have a better control of information. The new age is about knowledge, is about information control. I keep upgrading a structured approach which I´ve clustered into 10 steps as follows. I will detail later on each of those steps and related tools. Methodology and adequate tools are both important.
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