FredericMartin - Blognotes 2.0

Interactive Advertising Outlooks 2009

The Interactive Advertising Bureau has just published their outlooks for 2009 in this slideshow. Interesting figures jan-sept08 vs. PY which underline the continuous shift to new media with a +7% spending growth for the Internet (Display ads only). TV spendings still growing in 2008 with a +2%. The shift comes mainly from newspapers (-10%), radio (-9%), magazines (-4%). Total spendings declined (-2%) during the period.

The Digital Economy Factbook 2007 (free PDF download)

This is the bible for the digital economy. In this exhaustive report (188 pages) by the Progress Freedom Foundation you find hard facts on the Internet growth, the hardware sector, the communication sector, digital media, electronic commerce,  threats to the digital economy and the worldwide digital economy. PDF download here.

Digital Outlook Report 2008 - AvenueA/Razorfish

164 pages on the latest digital trends and outlooks: AvenueA/Razorfish have just released their new report. A great source of inspiration for forward thinking marketers . PDF download here.

Looking for good market research and nice charts for free?

  I´m always fighting for qualitative market research in the Internet and after finding something interesting I should give my Visa details and pay xxx$. I was amazed when finding a great site called MarketingCharts which supplies top research with extensive analysis on all kinds of subjects. How does it work? The service aggregates content from top research companies and publishes it for free with nice graphs showing up-to-date figures.

European latest internet trends and figures

Latest European internet trends and figures were published by EIAA as of november. Key-trends: - 169 million Europeans online, 80% via broadband - 12H/ 5.5H weekly usage , 29% onliners above 16 hours - Internet has overtaken TV media among 16-24 years old - Uplift driven by silver surfers and digital women - Social networking used by 42% of internet users

German Trendsetters Community

Trnd is an open community of German trendsetters who comment products and brand concepts. They also participate to online polls where they share what they think is cool and so on. An interesting dialog and WOM platform for brands.

Facebook ranks #4 worldwide

Avenue A I Razor Fish Design Outlook Report

 Avenue A | Razorfish have just published the Digital Design Outlook Report. Entitled Fast Forward: Designing for Constant Change, the report examines online consumer behavior and how its shifts in recent years are impacting the way companies design user experiences and build their digital brands. There's a blog too, to complement the actual report.

McKinsey on how companies are marketing online

  McKinsey has run a new worldwide survey on how companies are using the online ads and tools.

The search wars are going mobile

The telecom and Internet industries are colliding head-on in competition for control of the consumer mobile search business: an interesting article at eMarketer with market figures and outlooks.