FredericMartin - Blognotes 2.0

Every (online) marketer should read this

Edelman Digital Public Affairs recently posted an excellent whitepaper which details Obama´s digital campaign. Despite reading quite a lot on such subjects, I was really astonished by the precision, the intensity and the 360° consistency of Obama´s campaign as described in that paper. Tremendous traffic figures where achieved, interactivity was brought to new levels and brilliant ideas where added to the existing best practices. All this is the result of a strong vision - social media democracy - and of a large team of top guns. I feel this paper will establish as a reference for marketing experts. And surely it will influence many brands and other political organizations across the world.

Tech gadgets: Who's the buzz master?

Three continents, three top buzzers: Nokia for Europe, Sony for Asia and Apple for the US. Who's winning? The Americans are still far ahead. After an amazing buzz in January with the MacBook Air at the Apple Expo, the Californian company is back with the launch of the new 3G iPhone. They do have a sense for launching products there. As shown on this Blogpulse graph, they set a new record today and equaled their january buzz. Sony and Nokia still have a lot to learn on how to organize a successful launching campaign online, despite doing pretty well in PR 2.0.

From PR1.0 to PR2.0 for startups

 In the digital connected world, Public Relationship management is a brand new exercise where smaller companies can achieve tremendous results too, even with limited budgets, as long as they master the new rules. On TechCrunch, PR specialist Brian Solis details some secrets on how they can be successful with the PR2.0 exercise.

Blognotes is opening its resources on Netvibes Ginger

The new social version of Netvibes - called Ginger - went beta recently. I released today my sources of information under Netvibes/FredericMartin. You find there great RSS resources on technology, management, marketing, web 2.0, enterprise 2.0, web tools and international news from around the world for English, French and German readers. Enjoy.

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Deutschsprachige Marketing und PR Top Blogs

Klaus Eck von PR Blogger hat eine interessante Liste von Marketing & PR Blogs hier und bei Woobly (Digg-like).

Not familiar with blogs or need to explain? This is for you!

They have really cool video tutorials at CommonCraft. This one explains blogs and blogging in a very efficient and funny way. You might also be interested in those tutorials: wikis, online photo sharing, social bookmarking, social networking, RSS feeds, PR Web, GoogleDocs.

What do social networks have to offer marketers?

There´s been a lot of buzz for weeks on social networks opening with new advertising models (Google, Facebook, MySpace). What is the essence and how does it influence marketers? This is an interesting article found in iMedia Connection which gives a good overview of latest developments and perspectives. I´ve copied here an extract which is a sum up table. The author exhaustively comments it in his article.

Innovative French Ad Community

Blogbang is a French advertising platform of a new kind. This community liaises advertisers, creatives and bloggers. Brands can leave a briefing, registered creatives make their own advert out of it and bloggers can pick up the ones they like and embed on their blog; they get a pay-per-click retribution. French giant Publicis is behind this innovative platform. This kind of model will surely develop rapidly as bloggers get more and more influence against traditional media.