July 04, 2009

Linkedin 10+ Tips For Your Business

No matter if you're an independent, starting a new business, working for a large company or looking for a job: Linkedin should be fully integrated in your business  strategy and considered a major piece in your communication. The leading platform for business networking has much more to offer than just a static page where you would describe yourself, your career path and company profile. Linkedin can dramatically boost your business, brand and personal attractivity. I would like to share here a couple of tricks, some you might not be aware of.

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June 28, 2009

A Business Check-List for New Times

I've been thinking all I would be doing during those crisis times if I were running  a business.  I came up with this list focusing on marketing and sales management points. It' s a mix of own experiences, thoughts and readings. I will try to upgrade and enrich it with third parties articles and best cases later on. And some points I will detail in separate posts. I chose to concentrate especially on mid and long term action points: you shouldn't expect too much from your short term activities in those crisis times if your markets are really depressed; but it's highly important and the right time to prepare for better times and set ready to harvest later on. And it's not just about crisis and after-crisis times; it's about a new paradigm: not only the financial system has collapsed, but many other parameters have actually changed dramatically, driven by the global hyper connectivity and competitiveness, by the emerging power of the masses and by a new generation that has a stronger voice to denounce failing models and to claim new values and perspectives as a citizen, as a consumer and as a worker.  Therefore, It's important in those deep times to think on that new order and adapt your business practices accordingly.

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July 27, 2008

Collective Intelligence 2.0 in four steps

Collective Intelligence 2.0

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July 17, 2008

New Management in the Digital World

Management 2.0

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June 24, 2008

Collective Intelligence 2.0

[click 'view>full' to enlarge] This picture shows the ecosystem which I'm trying to develop on my new vertical blog to enhance a collective intelligence in the tv & new media business. This is also a tentative model for information workflows in an open world where every stakeholder inside and outside the company contributes and interacts thus maximizing the global knowledge in a specific field.

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May 31, 2008

4 outstanding Management Books

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I've read those 4 books recently. All of them are brilliant in their category. They describe new management practices for the 21st century. The Long Tail is about the digital economy and its brand new business models. Blue Ocean Strategy details how to leave the bloody red oceans of competition and instead create uncontested market spaces where the competition is irrelevant. Wikinomics is on the new collaborative management 2.0 inside companies and with their partners. Last but not least, Blog Marketing is on the new communication 2.0 inside companies and with customers by leveraging blogging platforms.

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April 19, 2008

Marketing and Sales - 10+ key-things you might not be doing...*

 * ... and which you could start now by leveraging online resources:

1. Interact live with your customers / consumers individually
2. Lead an ongoing live conversation with your salesreps
3. Micro-manage each of your retail shops
4. Track your competitors in real time
5. Boost your market intelligence to stay ahead of your competitors
6. Bring your marketing creativity to the next level
7. Get your marketing & sales people work as one single & highly productive team
8. Know anytime any detail of your sales status and business environment
9. Outsource cheap and highly creative marketing ideas
10. Prepare a nice word of mouth for your new products
11. Expand your brand reach and market channels

(will be continued / your comments welcome)

In a next serie of posts, I will detail each of those points.

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April 16, 2008

Business Communication with Twitter and Co (part 5: ideas)

In the previous posts, I commented on the current utilizations of Twitter. This simple but efficient communication tool will lead to a multitude of new business models and applications in the near future, with great potential for both single users and groups, and especially for companies. The tool can be easily combined with other applications so as to create powerful mashups. Twitter can be combined under others with maps, pictures, video, voice-to-text apps and Excel (RSS feeds are supported in Excel, Excel being a gateway to ERPs). And of course Twitter might become an advertising platform, some people in the twittersphere are currently heavily discussing on the subject, including top bloggers Michael Arrington, Robert Scobleizer and Darren Rose. What I think could be interesting and easy to do apps for companies:
<sales> merchandizing (Twitter+Maps+geolocalization): real time shop overview on a map
<sales> order taking (Twitter+Voice-to-Text+Excel+ERP): real time order taking overview, consolidated and per salesrep
<sales> merchandize stock overview (Twitter+Excel+ERP): real time stock availability to drive the sales on shop level
<projects> project management (Twitter+ToDoList+Calendar+Planner): real time management with deadlines tracking and alerts
I feel Twitter is a good tool to manage businesses where speed and flexible communication are required. I personally find it interesting to interact with the salesteams so as to track the competition movements and the stock + business variations in the market (e.g. TV business). I wanted to implement it in my previous company but unfortunately there was strong resistance to change as it is often the case in large organizations.

(will be continued /your comments welcome)

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April 03, 2008

Getting customers to challenge your business model: Starbucks case study

image  A very interesting new concept by Starbucks, the innovative US brand for coffee shops: a mixture of User Generated Content (UGC) and Digg-like concept applied to business models. After registering on My Starbucks Idea, you can propose new ideas to improve something at Starbucks. And users vote for the best ideas. Other good practices include Dell IdeaStorm. By the way, both Dell and Starbucks are using  Salesforce.com's Ideas product to gather feedback and manage the ideas from their customers community.

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January 15, 2008

Web 2.0 Toolbox for your Marketing and Sales (Beta)

click the + signs

+ Market and product intelligence
+ Collaborative work
+ Creativity
+ Product development & innovation
+ Viral Marketing
+ Internal communication
+ Marketing practice
+ Consumer dialogue
+ Merchandising
+ Mediaplanning
+ Media campaign management
+ e-Commerce
+ Customer Relationship Management
+ Business Tracking
+ PR Management
+ Presentations
+ eTraining
+ Display Marketing

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