FredericMartin - Blognotes 2.0

Linkedin 10+ Tips For Your Business

No matter if you're an independent, starting a new business, working for a large company or looking for a job: Linkedin should be fully integrated in your business  strategy and considered a major piece in your communication. The leading platform for business networking has much more to offer than just a static page where you would describe yourself, your career path and company profile. Linkedin can dramatically boost your business, brand and personal attractivity. I would like to share here a couple of tricks, some you might not be aware of.

Future Of Social Networks - presentation by Charlene Li

Social Media guru Charlene Li held an interesting presentation on the future of social networks at the SXSW. You can join the conversation on her blog where she's hosting a meebo chat room on that subject. 

SXSW09: The Future Of Social Networks

View more presentations from Charlene Li.

Obama: the new school marketer

This excellent slideshow on Obama's social marketing campaign is a good source of inspiration for brand marketers.

Every (online) marketer should read this

Edelman Digital Public Affairs recently posted an excellent whitepaper which details Obama´s digital campaign. Despite reading quite a lot on such subjects, I was really astonished by the precision, the intensity and the 360° consistency of Obama´s campaign as described in that paper. Tremendous traffic figures where achieved, interactivity was brought to new levels and brilliant ideas where added to the existing best practices. All this is the result of a strong vision - social media democracy - and of a large team of top guns. I feel this paper will establish as a reference for marketing experts. And surely it will influence many brands and other political organizations across the world.

Are you listening to all those conversations on you?

via Vizedu -  a pretty cool video on online reputation monitoring. Conversations on you, on your company and products might be running around. Listen to them before your reputation gets dead.

The Social Platform War in one brilliant chart

Who´s really getting what is going on in the crazy battle for the most influential social platform? This "Starwar" chart is a brilliant overview of the social platform war led by the three Internet giants Google, Facebook and MySpace. The sizes suggest the audience of each service. Some interesting presentations on social platforms are included at the end of the slideshow.

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Social networks usage across the continents

  French newspaper Le Monde has published on January 15th a full page article on social networks. Interesting is especially a nice map showing platforms usage across the continents. With the globalization, you could expect some similitude which is absolutely not the case. MySpace and Facebook are US and Europe centric, Orkut is very strong in South America and only there, Bebo takes the lead in Europe and Asia favors Friendster and Cyworld.

What do social networks have to offer marketers?

There´s been a lot of buzz for weeks on social networks opening with new advertising models (Google, Facebook, MySpace). What is the essence and how does it influence marketers? This is an interesting article found in iMedia Connection which gives a good overview of latest developments and perspectives. I´ve copied here an extract which is a sum up table. The author exhaustively comments it in his article.

Nokia predicts "Circular Entertainment" boom

  Nokia´s VP of multimedia commented the results of a study they carried out through the Future Laboratory, an online platform which collects feedbacks from trendsetters in seventeen countries. He predicts the quick development of a new phenomenon he calls "Circular Entertainment": a process in which end users create the multimedia content, pass to their peers who upgrade and forward to the next guys and so on. This is the idea that trendsetters don´t only create and share but remix and mashup the content. Nokia´s prediction is that 25% of entertainment by 2012 will be created and consumed within peer communities. Interesting in this story is not so much the trend and the figure but the fact that Nokia consolidates its credibility and opinion leadership through a permanent conversation with their advanced consumers by leveraging the online social platforms. An interesting benchmark for other brands. Via Web 2.0 Journal.

Facebook to enter the music market vs. iTunes?

"According to a report in CO-ED Magazine, Facebook is in talks with major music labels to create artist pages that can be used to promote acts, sell targeted ads and distribute songs. If the rumor is true, Facebook will be going up against iTunes and its rival MySpace, which made a name for itself as a destination for musicians".