I've been thinking all I would be doing during those crisis times if I were running a business. I came up with this list focusing on marketing and sales management points. It' s a mix of own experiences, thoughts and readings. I will try to upgrade and enrich it with third parties articles and best cases later on. And some points I will detail in separate posts. I chose to concentrate especially on mid and long term action points: you shouldn't expect too much from your short term activities in those crisis times if your markets are really depressed; but it's highly important and the right time to prepare for better times and set ready to harvest later on. And it's not just about crisis and after-crisis times; it's about a new paradigm: not only the financial system has collapsed, but many other parameters have actually changed dramatically, driven by the global hyper connectivity and competitiveness, by the emerging power of the masses and by a new generation that has a stronger voice to denounce failing models and to claim new values and perspectives as a citizen, as a consumer and as a worker. Therefore, It's important in those deep times to think on that new order and adapt your business practices accordingly.
