FredericMartin - Blognotes 2.0

Every (online) marketer should read this

Edelman Digital Public Affairs recently posted an excellent whitepaper which details Obama´s digital campaign. Despite reading quite a lot on such subjects, I was really astonished by the precision, the intensity and the 360° consistency of Obama´s campaign as described in that paper. Tremendous traffic figures where achieved, interactivity was brought to new levels and brilliant ideas where added to the existing best practices. All this is the result of a strong vision - social media democracy - and of a large team of top guns. I feel this paper will establish as a reference for marketing experts. And surely it will influence many brands and other political organizations across the world.

Make babies with Volkswagen

A very efficient viral campaign made for Volkswagen: pick Mom's picture, pick Dad's picture and the system computes a virtual baby. Cute, a perfect mix of both.

Rock the office: AC DC in Excel

via Marketing Digital.
AC DC has a very clever viral campaign. First ever video in an excel spreadsheet! What? Yes, they go through companies firewalls to reach maximum exposure.

Tech gadgets: Who's the buzz master?

Three continents, three top buzzers: Nokia for Europe, Sony for Asia and Apple for the US. Who's winning? The Americans are still far ahead. After an amazing buzz in January with the MacBook Air at the Apple Expo, the Californian company is back with the launch of the new 3G iPhone. They do have a sense for launching products there. As shown on this Blogpulse graph, they set a new record today and equaled their january buzz. Sony and Nokia still have a lot to learn on how to organize a successful launching campaign online, despite doing pretty well in PR 2.0.

Tracking the Word of Mouth on Twitter

Forrester says 6% of US Internet users are using Twitter to converse. So, it would be time to start listening to the word of mouth on Twitter,  what people are saying about you, your brand or new products. Tweetscan is the right tool for that.

Creating Buzz

A pretty good presentation on Word of Mouth Marketing (WOMM) via Slideshare.

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Better than Netvibes: the world live on your desktop

 Livesticker is a new kind of web tools which goes beyond Netvibes, Pageflakes, Google and other RSS/widgets customizable pages. It offers much more power & ease-of-use and works offline, you don´t need to open your web. After downloading the free software (few seconds), you have a full Internet world at your fingertips on your desktop. See the bubble on the picture below? You click on it and access a wheel menu where you can pick sports, entertainment, weather forecast, tools or whatever subject, this leads to a second wheel menu where you can chose your favorite source e.g. BBC and the corresponding widget appears on your desktop. Each widget is independent and can be kept separately on your desktop. The small transparent menu bubble is always there on the left of your desktop and allows to access to your page or any single widget anytime. Other interesting thing for brands, the page and widgets can be customized to match their corporate identity. Last but not least, you can configure sentinels (alerts) on specific subjects. One of the best online services I came across in the last times.

Track the online buzz

This was missing in the web 2.0 world. Twitter has emerged over the last year as THE platform for online conversations. Onliners use this microblogging platform to put their short comments on all possible subjects and keep in touch. Problem with that platform, it´s difficult to get the overview on what people are actually talking about. This changes with a new service called Tweetmeme which launched yesterday. Tweetmeme checks who is talking on a subject, aggregates the conversations and ranks he subject based upon the participants and discussion level. The aggregation can be followed through rss subscription. Subjects are categorized in blogs/images/videos/audio.

Merry Christmas! enjoy this best of branded clips

I´m on Christmas holiday starting dec.15th. That´s why this blog won´t update in the next days. In the meantime, you can enjoy those Christmas videos and send to your friends. The French one is especially cool.	I want to thank you for reading my blog this year and hope  to see you again soon. I wish you a very nice Christmas with the people you love. True Family and friends in the real world...
Marks & Spencer (UK)	Coca Cola (The Netherlands)
SFR (France) - my favorite clip!	RedBull (Italy)
Coca Cola (Northern Ireland)	Sega (Japan)

German rockband integrates revolutionary QR mobile code in MySpace to promote their music

 

German band Out of Square integrated the revolutionary QR code in their MySpace page. Take a picture with your mobile of the code appearing next to the song. By doing that, you download the promotional version of their song. (NB: older mobile phones don´t support). A new way to widespread a multimedia content or communication message to the masses.