FredericMartin - Blognotes 2.0

A Top 10 books 2008 on innovation & management

Business Week is publishing a top ten of the best books 2008 on innovation [Click each picture to learn more]. Three of them have drawn my attention: 1. Groundswell is on how companies utilize social technologies to create, promote and share new ideas 2. Here Comes Everybody describes the impact of social technologies on contemporary culture 3. The new Age of Innovation is about driving co-created value through global networks. I will comment on those later on. My favourite management readings 2008 I shared in a previous post here. And here is another interesting top 10 of management books on the excellent BNet - management blog.

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4 outstanding Management Books

I've read those 4 books recently. All of them are brilliant in their category. They describe new management practices for the 21st century. The Long Tail is about the digital economy and its brand new business models. Blue Ocean Strategy details how to leave the bloody red oceans of competition and instead create uncontested market spaces where the competition is irrelevant. Wikinomics is on the new collaborative management 2.0 inside companies and with their partners. Last but not least, Blog Marketing is on the new communication 2.0 inside companies and with customers by leveraging blogging platforms.

Is your marketing dpt confused about web2.0? Read this

    (via ShopTalk and HarvardBusinessOnline)  A new interesting publication on web 2.0 and its impacts on companies. In their own words: "Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry--and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity..."

Another great book on corporate blogging

  I am currently reading Blog Marketing, a book written by Jeremy Wright. Jeremy is a blogging consultant and advises companies such as Microsoft, eBay and Ford. His book tells in great details what you can gain from blogging at your company and how to utilize blogs for internal and external communication. Blogmarketingbook is the online extension of his book and Ensight.org his main blog which is read by hundreds of thousands people.

eLearning Forum on management and technology

The e-Learning Forum is the perfect place to download interesting presentations on management and technology from high calibrates. Authors include management guru Don Tabscott who has many presentations related to his book Wikinomics (see my previous posts). Documents are available in various formats including Powerpoint with embedded transcript, MP3 and MP4.

Special BusinessWeek Report on the Wikinomy

The co-authors of the recent best-seller Wikinomics (see my previous article here) have a serie of interesting articles at BusinessWeek. There you find the key-topics of their book in short with a free access:

- Innovation in the Age of Mass Collaboration	- Peer Innovation and Production
- Ideagora, a Marketplace for Minds	- Hack This Product, Please!
- The New Science of Sharing	- The Global Plant Floor
- Opening Up to Collaboration	- The Wiki Workplace

Must Read : Wikinomics

Every manager should read this brilliant book: Wikinomics. The management book for the 21st century. The conjunction of globalisation, the new web and the emergence of the internet generation are profoundly and quickly changing the society and business rules. We´ve entered an era where online crowds start taking control of the economy, where unexpected competitors quickly develop with the worldwide web power and where innovation is a strategic asset which cannot be entirely handled internally.  Internal & external collaboration and business reinvention are the key-words to survive in that new world. Don Tapscott is a leading authority in business strategy and information technology. In this book, he doesn´t only describe the brave new world; he also details lots of examples and ways how companies can leverage the new context to keep developing their value: ideagoras, innovation sharing, crowd sourcing etc. Don Tapscott also has an interesting blog and wiki as an extension to his book.

Latest book reco.: Wikinomics

"Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles."

Marketing 2.0 : nouvelle publication

Dans cette nouvelle publication, les étudiants du troisième cycle Marketing relationnel et technologies de l'information de l'Institut Supérieur du Commerce de Paris, et leur responsable pédagogique, François Cazals, explorent les multiples facettes du Web 2.0 et leurs apports pour le marketing. Le premier chapitre du livre est téléchargeable ici.

Joel de Rosnay: La Revolte du Pronetariat

Joel de Rosnay a mis en ligne son dernier livre "La Révolte du Pronétariat". Toujours à la page, il décrit les enjeux de la nouvelle démocratie de la communication qui se construit autour du nouveau web. Avec son style de scientifique francophone, il nous livre ici une intéressante littérature sur les enjeux sociétaires du web 2.0.