FredericMartin - Blognotes 2.0

Obama: the new school marketer

This excellent slideshow on Obama's social marketing campaign is a good source of inspiration for brand marketers.

Leo Burnett's video on Future Trends in Advertising

Leo Burnett - a leading creative agency - is publishing an interesting video on YouTube about Future Trends in Advertising. Enjoy.

Mini Cooper Augmented Reality Ad

In Germany, Mini Cooper is running a revolutionary advertising based on augmented reality: just scan the Q-code you would find in newspapers. For that, use your pc webcam and the tag turns into a 3D mini cabrio. Impressive.

Make babies with Volkswagen

A very efficient viral campaign made for Volkswagen: pick Mom's picture, pick Dad's picture and the system computes a virtual baby. Cute, a perfect mix of both.

Advergame: The Coke Zero Game

  Advergame is starting getting popular. It is an interesting way for capturing Y gen. audiences and offers a great potential. This is a good execution made for Coca Cola: the Coke Zero Game. Entertainment, interaction, long exposure to the brand and virality potential: an outstanding and effective campaign.

Creating Buzz

A pretty good presentation on Word of Mouth Marketing (WOMM) via Slideshare.

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Digital Outlook Report 2008 - AvenueA/Razorfish

164 pages on the latest digital trends and outlooks: AvenueA/Razorfish have just released their new report. A great source of inspiration for forward thinking marketers . PDF download here.

KitKat ultimate break to the space

An amazing campaign made in France by Nestlé Kitkat where you can win a travel to the space! Furthermore, their flash animation is really cool and rocks.

Free Telephony with contextual adverts

 

 PuddingMedia is a VOIP service of a new kind which was launched in late 2007. Unlike Skype, all conversations to a fix are totally free given contextual ads. Say for instance pizza and then you have the pleasure to experience related ads. Very intrusive indeed ...they call it fun. Will this kind of business model expand in the future?

Merry Christmas! enjoy this best of branded clips

I´m on Christmas holiday starting dec.15th. That´s why this blog won´t update in the next days. In the meantime, you can enjoy those Christmas videos and send to your friends. The French one is especially cool.	I want to thank you for reading my blog this year and hope  to see you again soon. I wish you a very nice Christmas with the people you love. True Family and friends in the real world...
Marks & Spencer (UK)	Coca Cola (The Netherlands)
SFR (France) - my favorite clip!	RedBull (Italy)
Coca Cola (Northern Ireland)	Sega (Japan)