No matter if you're an independent, starting a new business, working for a large company or looking for a job: Linkedin should be fully integrated in your business strategy and considered a major piece in your communication. The leading platform for business networking has much more to offer than just a static page where you would describe yourself, your career path and company profile. Linkedin can dramatically boost your business, brand and personal attractivity. I would like to share here a couple of tricks, some you might not be aware of.
- Create a Profile Page for Your Company as you would do for yourself and make it a hub to connect with your co-workers, clients, partners, prospects, users etc
- Embed Multimedia Content on your Personal / Company Page (video, powerpoint etc), use it as an additional channel to connect with your brand / self-brand. To do that, use the Box.net application.
- Get your Colleagues, customers and partners link back to that Company page, and let them have your multimedia material and embed in their own profile so as to widespread your brand message.
- Connect your Linkedin page consistently with Your Corporate site, communities and other social networks. Draw on paper the whole online architecture and work on its effectiveness.
- Connect your corporate or personal blog with your Linkedin page by using the Blog Link or Wordpress application.
- Create Business Groups and generate Discussions that will link back to you
- Use the newly created subgroups for better targeting and to enlarge your networking capabilities (subgroups are not included in the 50 groups limitation).
- Work collaboratively with your customers, colleagues and prospects by using workgroups. to do that, use the Huddle application.
- Update your Status and use it to Tease Customers, Prospects etc.
- Invite visitors to interact with you / your brand by showing the Polls or Compnay Buzz application on your page.
- Emphasize your professional expertise by showing great management books you´ve read and intend to read (Amazon app.).
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