The Interactive Advertising Bureau has just published their outlooks for 2009 in this slideshow. Interesting figures jan-sept08 vs. PY which underline the continuous shift to new media with a +7% spending growth for the Internet (Display ads only). TV spendings still growing in 2008 with a +2%. The shift comes mainly from newspapers (-10%), radio (-9%), magazines (-4%). Total spendings declined (-2%) during the period.
