C.K. Prahalad: The New Age of Innovation: Driving Cocreated Value Through Global Networks
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
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This excellent slideshow on Obama's social marketing campaign is a good source of inspiration for brand marketers.
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