FredericMartin - Blognotes 2.0

Blognotes 2.0 relaunching soon

We are back again onboard with a new layout. OK, a new layout is nice but articles are even better. After using Twitter quite a lot as a research and bookmarking  tool, we feel like blogging again with a couple of subjects in mind including knowledge management, business intelligence, advanced marketing and digital innovation.

Linkedin 10+ Tips For Your Business

No matter if you're an independent, starting a new business, working for a large company or looking for a job: Linkedin should be fully integrated in your business  strategy and considered a major piece in your communication. The leading platform for business networking has much more to offer than just a static page where you would describe yourself, your career path and company profile. Linkedin can dramatically boost your business, brand and personal attractivity. I would like to share here a couple of tricks, some you might not be aware of.

A Business Check-List for New Times

I've been thinking all I would be doing during those crisis times if I were running  a business.  I came up with this list focusing on marketing and sales management points. It' s a mix of own experiences, thoughts and readings. I will try to upgrade and enrich it with third parties articles and best cases later on. And some points I will detail in separate posts. I chose to concentrate especially on mid and long term action points: you shouldn't expect too much from your short term activities in those crisis times if your markets are really depressed; but it's highly important and the right time to prepare for better times and set ready to harvest later on. And it's not just about crisis and after-crisis times; it's about a new paradigm: not only the financial system has collapsed, but many other parameters have actually changed dramatically, driven by the global hyper connectivity and competitiveness, by the emerging power of the masses and by a new generation that has a stronger voice to denounce failing models and to claim new values and perspectives as a citizen, as a consumer and as a worker.  Therefore, It's important in those deep times to think on that new order and adapt your business practices accordingly.

An Efficient Web Intelligence in 5 Steps

I research quite a lot online. Over the years, I've developed a structured approach which I call the '5 steps from the single Google Search to a Collective Intelligence'. I will detail that approach and related tools in this article. 

How the Next Generation Enterprise is Different

Don Tapscott (co-author of "The Wikinomics", refer to my related posts) and Steve Papermaster (CEO of nGenera Corp, a business innovation platform for next-gen. enterprises) have a fantastic white-paper on the next generation enterprise - also called enterprise 2.0 which I´ve embedded in this post. This is a must read to understand the concept and how companies must reinvent their management so as to harvest the global pool of talents and resources and co-create in a  global connected world. They also started a great community of thought leaders who write on enterprise 2.0.

How digital technologies can help companies in crisis times

In crisis times as we have now, I feel too many companies are only going the "easy" way: lay-offs, cost-cutting, price adjustments, wait and see attitude etc. Many don´t have a specific and proactive plan to counter-attack, with a clear destination. The usual way is rather to downsize the original plan by X % and wait to see if this was the right assumption. It´s clear we are not only in the middle of a very difficult economic situation but also at the crossroads of fundamental changes: globalization, digital revolution and social mutations that strongly affect all industries. Under such circumstances, companies that don´t reinvent won´t survive.  And we see in most sectors how dramatic changes quickly happen and how business models mute, not only a consequence of the financial crisis. "New Times, New Ways": it´s time to be more innovative and creative than ever, that's the way to go through those difficult times and prepare for the after-crisis period. One first thing CEOs should do is a strong internal and external communication plan where they detail their specific anti-crisis project with clear goals, metrics,  assignments and milestones so as to boost their troops and get their full commitment. Psychology is key. A second thing CEOs should do is to leverage social technologies and web 2.0. Going digital and web 2.0 can bring five types of advantages: new business opportunities, cost effective PR and marcom channels, customer listening and direct conversation, collaborative management and working speed, and ideas & innovation sourcing.

Future Of Social Networks - presentation by Charlene Li

Social Media guru Charlene Li held an interesting presentation on the future of social networks at the SXSW. You can join the conversation on her blog where she's hosting a meebo chat room on that subject. 

SXSW09: The Future Of Social Networks

View more presentations from Charlene Li.

Interactive Advertising Outlooks 2009

The Interactive Advertising Bureau has just published their outlooks for 2009 in this slideshow. Interesting figures jan-sept08 vs. PY which underline the continuous shift to new media with a +7% spending growth for the Internet (Display ads only). TV spendings still growing in 2008 with a +2%. The shift comes mainly from newspapers (-10%), radio (-9%), magazines (-4%). Total spendings declined (-2%) during the period.

Obama: the new school marketer

This excellent slideshow on Obama's social marketing campaign is a good source of inspiration for brand marketers.

Web 2.0 & Enterprise relationships